The following play store optimization tips are the right path for you to maximize your mobile app downloads and will pave the way for the exponential growth of revenue. Ratings and Reviews: This factor is vital, but at the same time, it can’t be controlled.Number of Downloads: The number of downloads directly impacts the app ranking on the app stores.The secondary factors of ASO include downloads and ratings & reviews. The app publisher should add relevant keywords that are most likely to be used by the target audience. Keywords: Inserting keywords in the title is not that simple as it may seem.It’s advised that once the title is set, it shouldn’t be changed because it may hamper the chances of downloads from the people who already know about the app. Title: The title should include the keyword with the heaviest search traffic because it can be detrimental.Both of these things play a crucial role in getting the app ranked. The primary factor of ASO includes the title and the keywords. One is the primary factor, and the other one is the secondary factor. With this method, the developers can index their app content to the web or mobile web search for drawing more traffic to the app.įor your better understanding, we have put down the ASO into two categories. There is a new concept called ‘App Indexing.’ It is useful for mobile apps among app developers. You also need to get the outside traffic for the app to carry out useful mobile app optimization. The SEO skills can help in getting the maximum page visits and backlinks. The Technicality Behind ASOīoth Apple and Google consider the total page visits and backlinks of the app for search ranking. Sadly, the app store optimization steps have been continuously overlooked by the app developers and owners, which result in poor app store search rankings. There are many benefits of app store optimization, which ultimately help the developers with the best ways to market an app.Īs per a survey, the most common way through which a user downloads an app is via general app store browsing, followed by tips from friends and then it’s the browsing top-rated apps in the app stores. The higher the search ranking for your app is, the more downloads it will get as it will be circulated among a larger audience. When competing against millions of apps to get noticed in the search results, it requires your app to be aligned with the app store’s search algorithm. "App Store Optimization is similar to the SEO technique that helps the web as well as mobile applications in getting better visibility in the app stores.” The key performance indicators impacted by ASO are:Īccording to PageTraffic, an India based SEO Agency, In simple words, we can put ASO as a method to drive maximum downloads through various means. It’s a technique that helps in improving the app ranking on the app stores like Google Play Store and Apple App Store. What is ASO and Why is it Important?Īpp Store Optimization, App Store Marketing or Mobile App Store SEO is a type of app marketing service. To put simply, ASO is the backbone of the app marketing that boosts up an app’s visibility in the app stores like Google Play Store and Apple App Store. “For the average app, search actually makes up the vast majority of installs.”īy 2020, the annual gross revenue for mobile apps is expected to touch $102 billion marks. This statistic clearly underlines the significance of putting an app above others while showcasing the importance of drive app installs.Īnkit Jain, the Founding Partner at Gradient Ventures and a Director of Engineering at Google, said at Google I/O, There are a plethora of apps available in each category that makes it is almost impossible for any newbie to get noticed.Īs per Forresters, about 63 percent of the users rely on the App Store search results for downloading an app. With more than 4 million apps in the app stores, the competition to get an app ranked has become tougher than ever.
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